.Manly Bands is actually a direct-to-consumer homeowner of males's bands. The company released in 2016 after John Ruggiero, the founder with his wife Michelle, couldn't discover a suited wedding event band.This is actually Ruggiero's second appearance on the podcast. In April 2021, our team reviewed the business's starting, unique band components, and also more. Ever since, Manly Bands has obtained its own producer. The making of bands from, state, Port Daniel's bourbon gun barrels or Fender guitar cords creates compelling video, points out Ruggiero, excellent for narration on social media as well as somewhere else.The entire sound of our chat is actually ingrained listed below. The transcript is actually edited for duration and clearness.Eric Bandholz: Give us a review of what you perform.John Ruggiero: My partner, Michelle, as well as I started an on the web ring firm knowned as Manly Bands in 2016 to solve a problem of wedding celebration bands for men. We were actually merely gotten married to. I possess huge hands as well as could not discover a band that I just liked that was actually not overpriced. My possibilities were actually ordering coming from a brochure or possessing one thing customized.I ended up buying from a site. The ring got here in a standard mailer, without any box or customer service. It was a horrible adventure by today's ecommerce specifications.Our team got married, moved to Fla, as well as needed a work. We informed our own selves, "Our team are actually both entrepreneurs. Why don't we create our own company?" Our team discussed the kinds of concerns our experts will seen as well as exactly how to fix all of them. My band knowledge appeared, and also our experts opted to try to fix it for other people.Our goal when we started was actually to pay lease. Our team presumed creating a married couple 1000 dollars a month coming from this would be superb. We considered it a lifestyle service, not high-growth. It was only Michelle as well as me in our garage making bands as well as sending them out to clients. Our experts had hit on one thing. Our information sounded along with customers.Michelle and I make an exceptional group. I create ideas, as well as she's the implementer. A ton of our success visits her artistic thoughts. She titles the bands and cultivates personas. She links the rings to consumers. Explaining a band only as "eight-millimeter dark" failed to cut it.We created bands from unique components, including Port Daniel's barrels or exclusive metals. Your business removed. Since then, our experts have actually expanded greatly. Our team currently have over 55 people in the Manly Bands family members. About half of those are band professionals who work in our just recently acquired production store in Utah.Bandholz: When did you get a producer?Ruggiero: About a year and also a fifty percent ago. We had been their consumer for several years, so we knew all of them effectively. The majority of their organization was wholesale, which didn't passion us-- going to mom-and-pop jewelry experts. They maintained their retail customers and brand. Our company got a number of their properties and also carried over workers.Inducing a production crew has actually been among the greatest traits our team've performed. It is actually been awesome to walk out there certainly as well as watch all of them bring in bands out of Fender guitar cords or steel from an M1 Abrams tank.Bandholz: How does in-house manufacturing influence advertising and marketing?Ruggiero: It is actually been massive. Taking a cam to the opposite side of the office and filming the group using turrets to cut the metal poles or even bourbon barrels in to rings produces unbelievable online video. We have our electronic camera crew available constantly. Our company utilize that video footage on our social media sites as well as in our advertisements as well as e-newsletters. Our company try to ensure that since a lot of business in the guys's band space don't manufacture. They drop ship or order coming from overseas and then transport it out. Yet our company prefer it to last a lifetime as well as be something individuals can take pleasure in.We have actually had a bunch of results with our army heritage assortment, where our experts resource unique military products. We possess the M1 Garand rifle sell, the wood component, coming from War of the nations I. Watching our group put that in the lathe as well as cut an item out for a ring is amazing.Our advertising for those bands discuss the history, the soldiers, where the weapon was utilized, and factors like that. My better half and I studied filmmaking in college. We utilize our abilities to educate and also narrate. For instance, I recently obtained an email coming from a consumer that discussed that his gramps made use of to steer M1 tanks. The client gifted among those bands to his gramps, as well as they possessed fairly a mental exchange. It behaves to help clients connect with their past times and also generate something relevant.Bandholz: Where can folks purchase a ring coming from you?Ruggiero: ManlyBands.com. Our team possess photos on Instagram, too. I'm on Twitter and LinkedIn.